Areas of Support
Core Specializations
I work exclusively in areas where I can take responsibility for my recommendations: food law, food supplements, non-alcoholic and functional beverages, CBD/novel food and marketing communications.
How Can I Help?
Below you will find the main areas in which I most frequently support clients.
Food Supplements and Functional Food
Support from product concept to final label and sales communication.
- product classification (food supplement / food),
- composition analysis, doses, ingredient functions,
- product naming and marketing category design,
- labelling: ingredient list, warnings, claims,
- verification of B2B materials (presentations, product sheets).
Non-Alcoholic and Functional Beverages
0.0% beverages, isotonics, "energy", "focus", "detox" - they sound attractive but are closely scrutinised by authorities.
- 0.0% beverage labelling and alcohol regulations,
- composition, additives, sweeteners, flavourings - how to communicate without overstating,
- "functional" communication without unauthorised health claims,
- labels, landing pages, materials for retail chains.
CBD and Regulatory-Complex Ingredients
Products with CBD, adaptogens or new extracts attract interest from both consumers and regulators.
- legal status of CBD, Novel Food, local guidelines,
- marketing communication risk assessment,
- product presentation and labelling in online stores,
- collaboration with laboratories and quality departments.
Labelling and Health Claims
One of the most sensitive areas - critical for sales and for legal safety.
- label and packaging verification under Reg 1169/2011 and Reg 1924/2006,
- selection and correction of nutrition and health claims,
- analysis of claims such as "for immunity", "for stress", "for focus",
- consistency between label and website/social media communication.
Advertising, E-commerce and Communication
Food law does not end at the packaging - it covers the entire brand message.
- verification of websites, landing pages, category descriptions,
- analysis of digital campaigns, newsletters, influencer collaborations,
- compliance of communications with advertising law and consumer protection,
- recommendations for "permitted" wording instead of simple "you cannot do this".
Inspections, Decisions and Disputes
The earlier you analyse the risk, the greater the chance the proceedings end quietly.
- preparation for inspections (GIS, IJHARS, Sanepid),
- analysis of objections and drafting responses,
- appeals, complaints, correspondence with authorities,
- crisis and internal communication support.
Need Support with a Specific Project?
You can send label drafts, product descriptions or a shop link - it will be easier to assess the risk and determine the appropriate scope of support.